Go Go Genius - Market Intelligence

Kukup Krim - Your Ice Cream Journey

Welcome to Kukup

Rabia

Jun Hao

School Fair

After the School Fair

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Ice Cream Bins

Market Intel Unlocked

Interviewing two shop owners

Market intel: the low-price market is not growing

Johore Express: The Malaysian Ice Cream Market

Market intel: the mid-price market is growing

Straits University Food Survey Results

Straits University Focus Group Results

Market intel: shops and specialty stores are popular

Market intel: 66% prefer natural, low-sugar ice cream flavours

Our heroes study all their market intel notes

Market Intel Analysis: choose the best conclusion

Market intel notes with the analysis conclusion

Market intel notes

My Learning Map

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Market Research

Growth in mid-price ice cream sales in Johor

Ice cream trends by price segment

Ice cream sales channels

Helping our heroes with market research

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